Quote:
Originally Posted by brandonstills
You mean all the music I downloaded from iTunes was illegal? Maybe someone should blow the whistle on apple for running the biggest illegal music download service if such a thing is illegal. What a poorly worded article.
People are going to do what is convenient. If you make your service more difficult than using P2P then why would they want to use your service. If it is more convenient, people will want to pay for it. Don't complain about piracy if you are going to make it a pain in the ass for your customers. That's just the way things are.
Speaking of porn and piracy, I've seen sites that DRM their content and split up a single scene up into 6 different pieces. On each piece you have to type in your username and password for the site. Who the fuck wants to type in their username and password every 2 minutes when they are watching a movie? Then after 30 days you have to revalidate your license again. Come on fucking retards! And you wonder why people pirate your shit. Give the customer good content and make it easy for them to view it and you will make money.
Take a look at videobox. Their flash player is actually better than using a player locally. That's convenience for you. And they make recommendations that you are likely to want to see. They also have tons of high quality content for a good price. It's no wonder why they are making a ton of money.
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I agree that convenience has a lot to do with things, but I still doubt that a lot of people that aren't paying will pay if it were made easy for them to do so. This study noted in this thread and an article I read about Rick Rubin (music producer and new head of Columbia records) backs that up. In the article about Rubin one of the first things he did when he got his job was bring in a bunch of focus groups made up of high school and college age kids. He asked them to be honest with him and tell him where and how they found new music and got music. Almost everyone one of them said they found out about new music through places like Myspace, Facebook and other online sites and that they just downloaded it. They don't see anything wrong with it. They feel if it is online they should be able to have it free. I don't think you can make buying music simple enough to convince people like that to buy.