Quote:
Originally Posted by Lee
Question for the slightly ignorant (i.e. me). Do you allow the licensee to be a company? And if so, what if the company is taken over so to speak and kept on in the same name?
Or do you ensure the licensee is an individual(s)?
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We license to both in different cases. We sell a license to many companies, like Hustler. They pay a different price for it and it's a magazine license. On the Internet, in most cases we license to an individual who owns the company, if a company is involved. It clearly states the license is not to be sold or transferred if the company is sold. That is for us to do. We stick to the terms of our license and do not allow others to ignore them.
The reasons are simple and stated above.
If people want to buy content from a company with less care over their content that is their decision. Is it wise to buy from a company who will allow someone to sell to a company who will use the content in a way that renders the content worthless?
The question is simple. Who is best to protect the long term interests of the other buyers of the content. A person on the way out and probably looking for the most money possible or a person who is staying in the business and has his and his customers long term interests to protect?
Sorry if that decision will cost you a couple of thousand bucks as you leave the business, but we're not shifting on it. Because it could cost us and others more. Sadly we are in a business where ethics are not a prime concern of many.