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For 15 years the porn industry has concentrated mostly on marketing the product. The biggest improvement in the product has been HD and the size, speed of the delivery and quality of the image. We have ignored the actual product we sell and allowed it to slip.
It's been about titles on shelves and shelves, number of sites and traffic.
Even the best porn producers have put more into marketing than production. Some great pornographers are producing scenes in great quality and quantities. Yet the scene lacks something.
The result is a product the customer is less willing to buy than he has ever been. What ever the form of delivery, DVD, Internet, cable or magazines.
And yet we still obsess ourselves with marketing. The time has come to think about what the customers want and less about how to get more people who are less willing to part with cash.
There are a few exceptions who stand out, sadly too few.
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