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There are two types of club goers...the regulars (obviously)
and the couple times a year guy
The regulars are fewer tha the "hey lets go to the strip club wont that be fun guy"
The idea is to entice the guy who is a surfer but feels $10.00 is too much to pay for a cover. By allowing unlimited passes he can then bring along all the boys too.
The guys who leave the club thaty do not get a membership can now do a three day trial which just may convert the guy who has the membership will likely give the card to a friend.
The Deja Vu clubs are fully nude and are the largest chain in the world. The Hustler Clubs should do fine just due to name recognition.
I truly believe that the free passes will drive brick and mortar customers....and i believe the brick and mortar customers can be driven online.
we shall see
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jhen
How would you like One Wilshire behind your business
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