Originally Posted by bhutocracy

You'll never get them to smell reality either, they're like emo's, choosing to suck up to a multinational company that tells them they're "different".. and sucking down the slimy cock of slick marketing.
The single and only reason macs are used in a lot of media houses has nothing to do with any of the stated reasons (surprise surprise) it's just a historical consequence of Apple being the only tool for design and whatnot in the 80's when folks switched over from manual processes. It essentially created a cycle of where people installed macs in the workplace and students were taught on macs... creating a dependency on the platform where professionals know the way around the machine and indoctrinate a new generation. It all started slowly changing in the late 90's though as everything became available on PC and the rise of the internet bringing more PC based web design from smaller agencies and allowing alternative forms of study and learning. It's the opposite of 3d, where PC's (after sillicon graphics)held the ground in the early days and enjoy an on going dominance. (does that mean PC's are superior? of course not.. it's just a quirk of history.)

In '98 there were some places you couldn't go into a print shop and get a poster printed from a PC formatted zip disk, in 2008 some of the biggest and most exciting media agencies are fully PC based. And in others (Saatchi's etc) you can request your own machine be a PC even if the office is still heavily mac based.

You can pretty much tell when one of these guys is bullshitting too when they talk about media agencies and the awesomeness of macs. You instantly know they've never worked in real agency (>100 people) and heard the sounds while you're working away on a large floor as every hour or so someone's mac shit's itself like windchimes in a slight breeze. If you have any concept of reality, this type of experience wears away any magical superiority aura they had, and you realise they're just a machine, just a preference for how you accomplish your work.

Anyways.. There's no changing anyone's mind that it's just a tool and it's the person using it that matters.. you've just got to let them cling onto their false notions, for whatever reason it makes them feel better to be part of a club railing against the "system" by blind adherence to one billion dollar multinational corporation instead of another... One day they might grow out of it.

btw, I'm a published author of an Adobe training book, ex-lecturer at one of the biggest private design colleges in Australia and co-owner of a media agency that works with international advertising agencies and companies.