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There was a good article linked on slashdot the other day, with some dude from a gaming company basically saying, "don't worry about piracy." The gist was that a certain percentage of people are always going to buy your stuff, and a certain percentage will always pirate it, no matter what you do to try and stop it. His idea was to build your product around niches / markets where you were going to have a large number of buyers, regardless of the percentage of pirates; so no matter how much got stolen, you'd still be making good money from the people that stumped up the cash. The "cost" of piracy is just another operating expense.
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