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sickkittens · 02-20-2003, 04:12 PM

Pay Per Click Search Engines...

Does anyone have any resources/sites that may help me better understand if PPC SE's are worth it for certain industries.

I noticed Overture has set their minimum to $.10 and I noticed alot of sites that sell cheap products have minimum bids set at something like $.30. I can't see how they can profit.

Say your average net profit is $10 per item, you'd have to have 1:100 conversion ratio...

Does anyone know the ideal conversion ratio for targeted SE traffic is for most products?

I run a novelty store and trying to generate targeted traffic.

02-20-2003, 04:12 PM
sickkittens I am a meat popsicle. Join Date: Jul 2002 Posts: 25,100	Pay Per Click Search Engines... Pay Per Click Search Engines... Does anyone have any resources/sites that may help me better understand if PPC SE's are worth it for certain industries. I noticed Overture has set their minimum to $.10 and I noticed alot of sites that sell cheap products have minimum bids set at something like $.30. I can't see how they can profit. Say your average net profit is $10 per item, you'd have to have 1:100 conversion ratio... Does anyone know the ideal conversion ratio for targeted SE traffic is for most products? I run a novelty store and trying to generate targeted traffic.