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psili · 03-21-2008, 11:46 AM

Here's my understanding of the process for implementing SMS (it fucking sucks and those making money aren't you).

- Build your own software, purchase software or hire people to build software to handle your SMS campaign. This software works with the SMS aggregator's gateway -- think of it like handling postbacks between your servers and a payment processor's. Not only does it talk to the SMS gateway, but it should handle the logic of your SMS campaign : "Text 'sexy' to 33333", where the sms gateway forwards that request to your software which must handle the flow.

- Integrate with an SMS aggregator under a shortcode that you must share "like virtual hosting" or get a dedicated one. Shortcode's aren't cheap like domains are.

- At least in the US, you need your SMS campaign to get approved by carriers, otherwise you'll get blocked.

- You have no control over sender's getting charged for their SMS to you - that's up to their carrier plan. However, in regard to SMS you send out, you can charge for it, which is a "Premium SMS", where you send an SMS to a user and charge them, say, $1.00 for it (say you're sending them a link to a picture). After carrier fees, aggregator fees, you're left with pennies on that dollar.

Anyway, I babbled this out and probably missed a few things / explained things wrong, whatever. It's not the most fun business to be in and again, from my experience the only one's making decent money aren't you (carrier, aggregator, software / sms "solution" people are).

03-21-2008, 11:46 AM
psili Confirmed User Join Date: Apr 2003 Location: Loveland, CO Posts: 5,526	Here's my understanding of the process for implementing SMS (it fucking sucks and those making money aren't you). - Build your own software, purchase software or hire people to build software to handle your SMS campaign. This software works with the SMS aggregator's gateway -- think of it like handling postbacks between your servers and a payment processor's. Not only does it talk to the SMS gateway, but it should handle the logic of your SMS campaign : "Text 'sexy' to 33333", where the sms gateway forwards that request to your software which must handle the flow. - Integrate with an SMS aggregator under a shortcode that you must share "like virtual hosting" or get a dedicated one. Shortcode's aren't cheap like domains are. - At least in the US, you need your SMS campaign to get approved by carriers, otherwise you'll get blocked. - You have no control over sender's getting charged for their SMS to you - that's up to their carrier plan. However, in regard to SMS you send out, you can charge for it, which is a "Premium SMS", where you send an SMS to a user and charge them, say, $1.00 for it (say you're sending them a link to a picture). After carrier fees, aggregator fees, you're left with pennies on that dollar. Anyway, I babbled this out and probably missed a few things / explained things wrong, whatever. It's not the most fun business to be in and again, from my experience the only one's making decent money aren't you (carrier, aggregator, software / sms "solution" people are). __________________ Your post count means nothing.