Because of the highly competitive nature of this program, I was hesitating to bring it public.
This one's for the money players.
As some of you know, innovation effects change, and those who are first to create an opportunity (and materialize it) stand a good chance to succeed. I don't wish to brag or come off looking like a hot-shot (as these wind-up statements invariably imply), but it can be said that I'm in a situation where I'm able to pick and choose opportunities and prioritise my interest among them.
As such, I'm opening this project SexCoupons.com for consideration among buyers.
This project is a work in progress domain & website. It's future owners will bring the business model to completion.
Below is an outline of the project describing the opportunity. If you are a motivated buyer and have questions:
[email protected] When responding please give a little info about who you are, or what company you are from and your screen name from this forum if available.
A rich text document (a little easier to read) is also available here:
http://www.sexcoupons.com/denovo/denovo.rtf
Harvesting purchase intent
through Value Creation
130+ major sponsors 2,000+ cataloged websites.
Opportunity
SexCoupons.com will gain adult market share by switching buyers from competing affiliates to its own home site. Underscoring ?savings? our copy will attract buyers to the SexCoupons.com web portal through sponsored sign-up discounts and value added incentives.
Abstract
The most successful competitors in any market will dominate a key link in the value chain and/or set partnerships to dominate multiple links?
Porn site advertising on the internet has become ubiquitous, adult sales promotions are widely unseen in the adult industry. By communicating value, SexCoupons.com will create an exclusive up-sell channel that generates increased purchase motivation. For the first time, up-sells through discounts on a massive scale can be used to attract adult market share and reward customers with discounts for their sign-up loyalty.
Destination Drivers
Which motivational forces will drive traffic to SexCoupons.com
SexCoupons.com dominant name "coupon" attribute
? Sex "Coupons" as a highly-visible consumer adjective brand.
? Constantly reinforced value communication engenders loyalty encouraging consumers to return for all future point of purchases.
10%-60% Discount Communication
? Similar to how credit card advertisers generate and enhance revenues through "4% APR" balance transfer activities, this "lower rate benefits" resells to reinforce the value and uniqueness of their cards. SexCoupons.com captures this same behavior by offering a "discount benefit" ensuring continued readership and website portage.
1 - 5 Star Ratings & Editors Choice attributes
? As the affiliate webmaster and sponsor site population increases, it becomes increasingly difficult for porn surfers to differentiate between the quality and authenticity of pay site content leading to indecisiveness and lost sales. SexCoupons acts as an infomediary guide between competitive sites, strategically coaxing customers along a preferred path to the most popular (and profitable to SexCoupons) paysites.
Strategic Pricing
? High ranking, high quality sites would be priced with the lowest percentage discounts. These sites would continue to outsell lower ranking sites with higher percentage discounts.
A. 5 star sites will generally price with the lower 10 percent discount.
B. 1 star rated sites would typically price with the higher 25 percent discount.
? This sales disparity is similar to Walmart - pricing cheap no-name air conditioners with large rebates next to brand name air conditioners being sold at retail cost. Industry data shows more customers will pay for the higher priced brand name units even when being sold at retail. Consumer motivation to 'spend' is spurred based on Walmart's best value perception. Department stores also understand bewildered shoppers are too lazy to compare retail cost and rely on value perception to sell merchandise at reduced markup.
Method
SexCoupons.com will reach hundreds of thousands of adult website customers. Surfers will see offers for an instant save-at-signup, in an appropriate context, on paid high-traffic web site advertising. For example, a thumbnail gallery site for 'mature' category surfers may pop-up advertise relevant sign-up and save offers for mature category paysites.
Traffic Sources
All Major Traffic Providers - Including
Circle Jerk Traffic -
http://www.cjtraffic.com
Gallery Pop-up Traffic -
http://www.gallerytrafficservice.com
404 exits / TGP Skims -
http://www.buyfpctraffic.com
TGP Traffic -
http://www.trafficholder.com
Niche Banner Spots -
http://www.nichespots.com/index.htm
Banner / Pay Per Clicks -
http://www.joestraffic.com
TGP Traffic -
http://www.tgpfeeder.com
Targeted Clicked Traffic -
http://chokertraffic.com
Raw Clicks -
http://www.fpctraffic.com
404 TGP exit traffic -
http://erosnetwork.com/adult404.html
Niche gallery traffic -
http://www.nichefhgs.com/index.jsp
http://themasturbationstation.com/bl...t_traffic.html
Exit traffic -
http://www.traffic-out.com
Adult Blog Traffic -
http://www.buyblogtraffic.com
Multiple Banner Spots -
http://www.paidspots.com
Paid Impressions -
http://www.AdBrite.com
Sponsor Plan
Sponsor Presentation and Discount Setup
[This presentation is available for motivated buyers. Please inquire.]
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We will aim for the most memorable message surfers will see in online adult advertising. A message with a twist, a message tied directly to customers wallets.
Inquiries will be answered in private:
Contacts:
[email protected]