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Honestly, if sales have been promising I would get someone to help you run the site. There are lots of folks who would be willing to help you for a cut of the profits. Personally I try to always keep as much control of my projects as possible. Giving up control of your videos would be a big mistake in my opinion.
You might want to consider licensing some of the video for use on paysites, but I wouldn't sell the exclusive rights to anyone UNLESS you absolutely can't make it otherwise.
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I like pie.
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