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I think people put too much into conversion ratios. I try to put some "real life" thought into our virtual world. For instance...I might go to a store and see something I want. Doesn't mean I'm gonna grab my wallet right then and there. Maybe it's a nice set of speakers for my car or something. I don't really NEED it, but I want it. So I come back and window shop a few times. Look at it and think "I want that" Then I may come back in a week or two and buy it.
Or maybe I want to buy it, but I'm a guy who is living paycheck to paycheck and I need to wait until after the end and/or the beginning of the month when I have paid all my bills and have a little money left over.
Or maybe my credit card is maxed and I just need to wait until I get it paid off.
Thinking like that has always been the way I look at sales. I always try to put myself in the surfers shoes. If you are sending real traffic (in other words real people who made a conscious decision to click that link and look at that site...not blindlinked or "tricked" into going there), then just be patient. There are a million variables in life that can affect how something does or doesn't sell.
If you're just throwing targeted traffic at a specific niche and hoping something will stick...then I have no advice to give as that has never been my way of making sales...though it has been very successful for a few people.
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