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For the full featured video encoding apps on a pc, you should download the trials of Cleaner XL, Sorenson Squeeze and Canopus Procoder and see which one works best for you. There are some simpler apps that have more limited encoding options. One example, even the full featured new version of Sorenson Squeeze cannot add text or graphical watermarks to video during the encoding process, unlike say Cleaner XL, which can. On the other hand Cleaner XL encodes much more slowly.
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