Quote:
Originally Posted by Xniphobe
On that reasoning it would make sense for me to just drop the $4.95 trial altogether...I mean, if Surfer X is going to sign up whether it's for $4.95 or $24.95, then for sure, drop the $4.95.
My thinking was that the trial would motivate a lot more surfers to sign up than would be the case otherwise and that, though many of them would just quickly download and cancel, enough of them would stay to make this approach more profitable than not having a trial.
aico and signupdamnit, it sounds like you're both convinced that this isn't the way to go...that, for the most part, if Surfer X is gonna go for it, he's gonna go for it at $4.95 or $24.95. I'm certainly not convinced that you're wrong...I just saw some of the bigger companies doing these low-cost trials and figured they had the market research, so I figured they had a good sense of what's more profitable. But you've got me thinking for sure...
And, as you both point out, at the very least I'd be better off having different join pages and letting the affiliates decide what type of pricing to go with...that makes a lot of sense, and I'm definitely going to do that.
Thanks for your help guys...I really appreciate it!  |
You can have trials, just don't put them on the affiliate tours. You should have your affiliates linking to a tour that has no traffic leaks, and no trials (unless you're paying per sign up on trials, which you aren't), ie.
www.yourdomain.com/t1/index.html would be the affiliate tour, and then just
http://www.yourdomain.com would be your own tour for SE and your own promoting efforts, and you can put trials all you want on that one, traffic leaks too.
Companies with trials usually pay $25 - $35 on a trial sign up, which is why you see them, and affiliates don't mind because they get paid the same regardless of what join option the surfer chooses.
Hope this makes sense.