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Dollarmansteve · 03-07-2008, 03:46 PM

conversion is dependent on traffic source, period. If it weren't, then I would look at the stats every day and each individual affiliates conversion ratio would be within a small margin of error of the average conversion ratio.

This is not the case. Some traffic converts 1:5 and some converts 1:5000 - all 100% because of the source of traffic.

Traffic source can be broken into at least 2 levels. The first level being the general source (SE (organic, paid), TGP(galleries), exit consoles, etc). Then each of those sources is broken into each unique stream (ie the individual affiliate).

An affilaites traffic stream is highly dependent on where THEIR traffic comes from. For example, two affiliates could be promoting the same site and both get alot of organic SE traffic.. but it might be for different keywords. Therefore, the conversion ratios are different.

There is no way to disentangle all of the variables that affect conversion ratios on an hourly, daily or long-term time line. The fact that individual traffic streams display consistent behavior is in itself fascinating - especially if each traffic sample is highly unique (like say a site does 100k uniques per day.. and there's less than 30% common elements between daily sets.. yet the conversion ratios are within a small condifdence interval).

What I'm trying to say is - the data speaks for itself. The only thing you can say from your bad conversion ratio with pimproll is that YOUR particular source of traffic does not perform well with their sites.. and you'll never know why. It's such a cop out to think it's the sponsor's "fault" (that's not completely directed at you.. but to every affilaite who assumes they have a god given right to a particular conversion ratio...)

03-07-2008, 03:46 PM
Dollarmansteve Confirmed User Join Date: May 2005 Location: T.O. Posts: 2,849	conversion is dependent on traffic source, period. If it weren't, then I would look at the stats every day and each individual affiliates conversion ratio would be within a small margin of error of the average conversion ratio. This is not the case. Some traffic converts 1:5 and some converts 1:5000 - all 100% because of the source of traffic. Traffic source can be broken into at least 2 levels. The first level being the general source (SE (organic, paid), TGP(galleries), exit consoles, etc). Then each of those sources is broken into each unique stream (ie the individual affiliate). An affilaites traffic stream is highly dependent on where THEIR traffic comes from. For example, two affiliates could be promoting the same site and both get alot of organic SE traffic.. but it might be for different keywords. Therefore, the conversion ratios are different. There is no way to disentangle all of the variables that affect conversion ratios on an hourly, daily or long-term time line. The fact that individual traffic streams display consistent behavior is in itself fascinating - especially if each traffic sample is highly unique (like say a site does 100k uniques per day.. and there's less than 30% common elements between daily sets.. yet the conversion ratios are within a small condifdence interval). What I'm trying to say is - the data speaks for itself. The only thing you can say from your bad conversion ratio with pimproll is that YOUR particular source of traffic does not perform well with their sites.. and you'll never know why. It's such a cop out to think it's the sponsor's "fault" (that's not completely directed at you.. but to every affilaite who assumes they have a god given right to a particular conversion ratio...) __________________ I died.