Originally Posted by ladida

It's funny sponsors say there's no problem with cookie beeing 1 day, affiliates want more. 3 days is way too little. 2 weeks minimum if the program is honest. Cookie is overwritten anyway, so what's the problem with keeping the cookie?
Surfer - site 1 - site1cookie - 2 days later - site 2 - site2 cookie overwrites site 1 - sale - site 2 gets the surfer. It's how it should be.

Truth is many surfers bookmark the site if they like it, and come back a week later (during the weekend maybe), or next month when the paycheck hits, or in few months when that loan on the card is finished, and buys then. But the incentive for this was the day that he boomarked it. Program owner knows this, and thus the incentive for short cookies. You get the sale, you dont credit anyone.