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Ethics are especially important in adult (and more prevalent than in mainstream; I agree with Dwreck on that one) because we're already the black-hat evil of online business in the eyes of the outside world...
Whenever I first get people from out there into the business, or meet newbies who may be experienced outside the industry, invariably they come back to me with a great impression and a completely wide-eyed astonishment at how cool the people they've met are, how straight-forward the business is, and how relatively bullshit free and ethical are its practices...
Just because we're vilified doesn't mean we're free to be assholes; actually the industry survive because of ethical practices, and couldn't have thrived otherwise.
We'd be board-lurking image-sharer geeks still, and there's no way Visa and MC would process our stuff if we didn't have ethics, or if we were as bad as people think we are...
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