This is a scam. I suspect this what is happening based on the copy on that site.
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Once at NUMBER ONE position we will leave YOUR web site there for 7 days to prove our ground breaking service
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The ONLY way to do this is via ppc.
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Once you?ve tested us and seen your site at NUMBER ONE position on Google, Yahoo and 38 other TOP search engines for 5 keywords it?ll be time to pay us (bid) to keep it there. YOU can keep your web site at NUMBER ONE for as long as you like by bidding on your keywords. Each bid you make secures another 120 days at NUMBER ONE on the TOP 40 search engines including Google and Yahoo.
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basically what they are doing is generating many google adword accounts and getting a free $50.00 credit in the account. The web is full of guys right now selling $50.00 funded PPC accounts for $5-$10. Its FREE PPC money to play with. Here is a link to how its done.
http://www.shoemoney.com/2007/12/20/...oogle-adwords/
So these scammers are going to use the FREE PPC credit to bid you into the first sponsored result and then ask you to fork over a "bid" in order to keep it there. You can probaly expect that when you fork over the cash, they take it you never hear from them again... OR they continue to bid on the terms and make a profit by charging you a premium over what the actual bid costs.