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The audio book is much better. Although the video has more impact at first. I recommend the classic Think and Grow Rich by Napoleon Hill. Same basic stuff but way better. It's considered to many the bible of self-help books.
The basic principles involved are faith and action. Faith means you believe in what you are trying to achieve. Faith is a fundamental principle that too many people associate only with religion. It's is extremely powerful and in-depth topic. Faith is one of the mechanisms that engages the subconscious mind. If you think you can't do something your subconscious will develop thoughts and habits to support that. If you believe you can and envision it as being so the subconscious mind will support you in that endeavor as well.
Simply believing is not enough. If you don't take action your belief is for naught. You can believe all you want that braking in your car while heading towards a wall will save you but unless you actually do brake you're in for a rough surprise.
Also, when you feed your subconscious mind thoughts it will accept anything you feed it, be that positive or negative. Repetition and emotion are the 2 ways to control how effective thoughts are entered into the subconscious mind. The more often and the more powerful / vivid / emotion is associated with the thought the stronger the subconscious mind will accept it.
I think there is a book called The Power of the Subconscious Mind. I haven't read it yet but I imagine it will have a lot of good things to say as well.
"The Secret" is good, but it's the simplified version for the masses. Nothing makes that more apparent than the hollywood style intro that serves little educational value. Study the 2 books I mentioned there and look around for related books.
Power vs Force is another one I strongly recommend.
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