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I can't speak for all programs, but often times it could be the fact everyone is rushing to promote them as well.
We pride ourselves on good ratios, but with that being said, there is just some traffic that just won't convert. That's kind of the way it goes. Even the best of programs just sometimes have an affiliate (or affiliates) that just won't convert for them.
I disagree about being wary of sponsors with too many promos. Coke and Pepsi are all very well known, yet they have new promotions all the time. The reason is, they want you to switch to their brand. If we run a promo, it's the same thing. We want to reward existing affiliates and we want new affiliates to try us out as well. In the competitive affiliate marketplace, you have to do things to stand out and get noticed once in awhile. With few exceptions, those that don't, won't be around very long.
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