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There are many criteria that a lot of people don't meet. first you need to be at least 35 years old and born in the US. That eliminates a lot of them. Second you either need the backing of your party or a ton of money or a way to raise a bunch of money in order to run. Hillary and Obama have spent around 50 million each just on the primaries. That reality alone eliminates about 98% of the population because 98% of the people regardless of age or birthplace don't have access to 50 million.
All of that said there are many people who just don't want the job. It comes with immense pressure and you are constantly under scrutiny.
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