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Sorenson Squeeze 4.5, Cleaner XL 1.5 or Canopus Procoder 3 are the best full featured encoding apps for Windows. 1280 x 720 frame size on the large end, with at least a 3500 Kbps video bitrate or higher looks pretty nice; 480 x 270 if you want a small frame sized version at 1500 Kbps.
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