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Your friend is delusional. If he thinks that it costs nothing to recruit new models, ask him to cast a half dozen hot girls for your next paid project on a specific day for free and see how many girls he can get to show up. Casting models on a regular basis costs money, one way or another, especially if you put a reasonable value on your time. Of course, one might be able to recruit a few girls that you met somewhere or that you know through other people without actually opening up your wallet. But if you film or do photo shoots every day or even every week, one is going to have to pay agents, pimps, run ads in the paper, subscribe to online modeling sites, pay money for referrals from other people, in or out of the biz or spend time and money out in the world and talking to strangers and using the force of your wonderful personality to recruit models. Any way you look at it it's a service that needs compensation, even if that compensation is as little as being a theoretical amortized cost as part of whatever other service you are providing at the same time, custom content production.
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