|
Text content, matched up well against the words assembling search phrases targeted, boosts Your RELEVANCE factors...
But most often when wanting to be on the first SERP's, all Your competitors have insane "link juice" at the SE's, so in order to compete with them...
"Link juice" does the trick - knowing what gives/is that juice is the key today... but sooner or later things will be reworked, and PPC will be the only way to "be up there".
|