Originally Posted by LadyMischief

You would do that, but you can't really EXPECT others to do it in return, because we both know most of them won't do that. Smaller niches are lucky that way they get more from co-operating, but honestly there's so many people who wouldn't, especially as the companies/competition get bigger. We like to hope that people in the biz will help each other out, but we're naive if we expect it.