Quote:
Originally Posted by testpie
Much as I idealise your optimism, I willing to bet the answer to that is they cancel their membership with you after they, at your command, go out and find a place which is offering your member's area for free.
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I tend to disagree, and that hasn't been the case with a lot of people who's given us this kind of information. Again, it's about providing more of an experience than just providing content, it requires building a relationship with your consumer base, even from a corporate level. When someone feels personally involved or responsible for a product on any level, it's something they do from a personal sense of obligation. Consumers are not entirely as stupid as most people assume them to be.