'SMS Billing is an option' is an option( probably the only one option how to charge clients from ex-ussr countries), but in ru they have 3 magor operators ( MTS, BEELINE and MEGAFONE). I can tell you that they charge(rev share) alot( 70-80% to them and 30-20% for you).
Feel free to let me know if you have any more questions regarding ru mobile-sms market.
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