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Well the problem is, where are you going to get your content? You can a) buy it but that will cost you a LOT of money b) steal it but that could cost you way more money in legal fees and possibly in some cases even jail time or c) you can use (with permission) FHG from affiliate programs (in accordance with their rules and regulations as per use of that content).
So you need to not only figure out how you are going to get traffic to your new website, but also where you are going to get the content. That is the critical first step that so many over look and find themselves in such hot water over.
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