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It?s a hard concept to get across in a small paragraph.
Lets say the prime purchasing time for our product is 4pm to 10pm, around the world.
It helps for me to picture a globe with a revolving ?slice? in it that represents the 4-10 time slot from around the world.
Now throughout your 24 hour day, visitors from that 4-10 slot are hitting your site from around the world. At any one point during the day, 10-35% of the users in that slot that could purchase products from your site, are unlikely to do so because of very slow connectivity issues. We have tested our clients sites in many cities where there is a lot of purchasing power (ie London) and the site would take forever to load, or the videos would lag and be unviewable.
The point being that your site may be quick for most people, but you have a small-mid percentage of people that have a way to pay you, and have access to the internet, but cant because they are getting download speeds of 2k/sec.
This has been frustrating the Policy Review Department for years, as they are required to test our sites from multiple locations around the globe whenever we get complaints and this has been an ongoing issue for years, with no real solution until the Content Delivery Solution (mainstreams solution to the problem) entered adult.
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