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ccbill thinks they figured out the solution to the slow sales problem
just got this email
CCBill Client Worldwide Content Performance Study Results
On a daily basis, CCBill receives a variety of calls and emails regarding issues with performance and connectivity. When sales dip, Clients contact us asking for insight. When Client website connectivity is the issue, our Consumer Support department receives the cancel requests.
Because we take performance and satisfaction very seriously, we decided to task our Policy Review group with testing sites from our main offices, as well as other locations around the globe, to uncover the major performance differences from different geo locations and during certain peak times.
We began by mapping out those times and areas, against the afternoon/evening hours of the population concentrations with relatively easy access to the internet, and the ability to pay for products online.
What we found was that up to 35% of the time, depending on the time/region, qualified consumers who were able to join your sites and access your content online, were unable to join because of connectivity issues.
In an effort to address our side of these issues, some months ago we placed all our Sign up Form images (banners, logos, etc.) on a Content Delivery Network (a network of servers around the globe that enables content on the network to be loaded from the closest/fastest ?node? to the user). As a result of this switch, we have seen a noticeable decrease in form load times, most notably in Western Europe, due to the use of CDN in the delivery of our CCBill Forms.
We think the next step in addressing the balance of the website performance issues is to encourage the use of Content Delivery Networks across our client base. Almost every major US website (mainstream) uses content delivery in some form or another in the delivery of their high-traffic and bandwidth pages and images. Because of this increase in the amount of CDN bandwidth, pricing for content delivery is generally now the same as regular bandwidth pricing. Best of all, CDN does not require additional hardware, so there is really no downside to using these systems.
In closing, we at CCBill want to support our entire Client-base in their efforts to:
? maximize site performance
? decrease lost sales and increase member retention
? increase overall revenue
To assist you in this process, we have listed CDN providers below that have the technology to support both your Tours and your protected Member content, as well as flash and windows media streaming technology:
? Cavecreek CDN - Special Offer: 2 week free trial. A great way to test the performance difference between your current Host and CDN. With no commitment or automatic billing. One call to Cavecreek at the end of your trial places you back with your current hosting provider.)
? Natnet CDN
? Mojohost CDN
Thank you
Mark Greenspan
VP of CCBill Risk
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