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If you want to be taken out of the loop for sending emails like you described above, then you'll need a custom program. I couldn't find any for you while I was surfing around.
But, as I sit here thinking, you really don't need the script to function that way. chance are, the recipients aren't sitting around waiting for someone else to push their "we're having a pony" button on their website so it doesn't need to function any quicker than a standard list messenger script.
All you'd have to do is create groups - sorted by horse breed and your users sign up for the breed of horse they're interested in. When a pony is on the way, they send you an email and you forward it out to the appropriate breed list.
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