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Originally Posted by Shoehorn!
Not sure I am 100% sure what you're asking, but in most cases (I hope) the sponsor/site owner includes the ownership of all names, likenesses, etc. in the contract. In other words, if I contract a girl it is already in my contract that I own the name. Much like McDonald's owns the name McDonald's. 
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Thanks and I would hope so also. My question is basically if an affiliate puts up a site, for example stage name "candykane.com" and throws up a few links to FHG with a statement that says "Hey I'm Candy Kane thanks for visiting my site" for SEO and marketing purposes....is this a legal issue?