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As long as the existing affiliates keep pushing the program, I don't really think it's necessary anyway.
Mailing affiliates, sending them new stuff to put up to get more of your content and ads on their sites, maybe launching new sites for the same reason, keeping in touch, that's important.
I don't run a program myself, but looking at my webmaster referrals I doubt it's that much about getting loads of affiliates, you have to get and/or keep the right people...171 referred affiliates in my CCBill admin across all programs. Guess how many actually send more than 1 sale a month ? 2, and that's probably quite good, statistically.
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