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Yes, I suppose so, the more access you have, the more choice you have, the less transaction costs and better accessability - the lower the price, is that bad? I don't think so.
Because on the other hand internet opened incredible opportunities to companies that were able to found their audience without having to rely on the hard distribution channels that are tough to get into.
What we can see is that mainly brands that made themselves on the internet are today able to succefully launch hard distribution, which they wouldn't be able to do off the street.
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