|
Offering a non-recurring option is a good idea. There are people who don't feel comfortable with recurring memberships. Then there are people who like the convenience of recurring memberships so they don't have to keep joining each month.
I recommend using a non-recurring membership for a 3 or 6 month period at a higher price. Don't give much of a discount. If your site averages 3 months retention at $25 then you will want to charge about $75 for a 3 month non-recurring membership. This way you are not lowering your take per sale and you are also offering people who are not comfortable with recurring memberships another option.
This does not have much of an impact on sales. If anything it might help a little.
|