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1. Content (and design to some extend, especially for PPS)
2. Sitename (important for some targetted SEO stuff)
3. Who runs it (neglegtible if CCBill only billing)
5. Quality of promo tools and galleries (quantity doesn't matter to me)
6. Niche (I prefer niches I already cover and know, but it's a minor aspect)
7. Board behaviour (I don't do business with people behaving like a pitbull on steroids)
Well, that's my checklist, from important to less important.
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