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Toughest part: Webmasters. I have a mainstream program going right now and I will tell you this: "mainstream" webmasters are fucking idiots. None of them know how to do a damn thing. I thought most GFYers were idiots. That's nothing until someone asks you how to link something on their MS frontpage bannerfarm.
Depending on the product, acquiring new WMs was a lot like the adult glory days, you could find some good prospects on forums. I'm sure you know the big ones already. If not just icq me and I'll send em over.
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