Quote:
Originally Posted by Eman - PG
Maybe someone can enlighten me why some paysites offer 'discounts' especially on review sites.
Perfectly good high quality sites with scores up in the 90s choose to lower their price by 33% I assume to get better conversions. You would need that price point to convert 33% better (!) in order to make the SAME amount of money.
My theory is one guy did it and then a bunch of others thought it would be great and make them more money.
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Some price points or discounts do better on repeat/bookmark traffic sources. If you are in the top 20 for a length of time you will have been exposed heavily to the loyal base, so giving a discount can help revive it.
And.. Review site members don't retain that well, not bad but def not golden. So the discount would help spark loyalty with the Paysite and it helps give the review a better return-purchase rate since it is at a discount.