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Web 2.0 is influencing online dating marketing. Here's a tip: Social networking sites like Twitter.com, Facebook.com, hi5.com, etc are great for marketing filter pages for dating sites. Of course, if you're too obvious, you get banned.
The key is to filter the mass of traffic to an easy to segment/easy to analyze (and market to) reliable stream of traffic.
Another trend is to use microblogging and localize niche keywords to give your localized marketing efforts an extra KICK. Remember: less, but higher quality traffic, means more bucks for you.
Anyway, best of luck to you.
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