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I'll add marketing into the list. They do a great job of telling you their stuff is cool. Include the cool look-and-feel of the stores in that.
And on product design, man, even the boxes their products come in are cool. When I opened my iphone I was impressed by the packaging.
I own way more Apple products than I thought I would a few years ago.
All started again once Steve Jobs came back. it's his mission.
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