Quote:
Originally Posted by CarolCox
My daughter works part-time at Blockbuster, and HD-DVD and Bluray rentals only make up a few percent of their rentals still. As long as there is money in DVD, it will be around.
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true, but the store is almost like 100% DVD. The new high end DVD formats are like the first introduction of DVD.. .expensive DVD players, few titles... a few more years for the new formats to have wider market adoption.
You can buy a DVD player at walmart for $25. Remember when DVD players first came out? About the same price points as the blu/HD players are now.
Mainstream will have the current DVD format around for awhile.
The issue is more specific to adult.. because there is alot of Tube-like sites and free porn, and also the change in porn-consumer behaviour.. where i think they are less likely to be collectors of full length DVD.
Video companies who produce DVDs are looking to move to the web. Chatted with one at internext that was 100% DVD sales for 10 years, and now wants to move their catalog to the web, and eventually shoot for web only.
I told them, the DVD format is not dead, that you can offer DVDs from your website. Alot of internet companies are offering DVD content of their website content now.
The members of a paysite can then purchase a compilation DVD that allows them to view the content on their bigger TVs..sitting on a coach (with tissues) then in front of their computer.
The point of my post was to not overlook DVDs as a distribution medium. The Video side has long used the DVD format and are feeling the pain of declining sales, but its not the format that is the problem, its the content thats being presented.
Internet side has kept pace with consumer wants with VOD, clips, etc... whereas the video side has not (hence the landrush for many of them to come fully to the internet side).
With more competition of content coming from free-based sides, online business owners need to focus on what brick-and-mortar companies have known for years.. know thy customer.
The members are looked as being faceless customers, but with technology, you can do better profiling and understanding of customers than any brick and mortar store.
You can code your site to know what types of content a member likes, what he responds to. You can ask them if they would like X because you noticed they liked Y.
This takes a little bit more work than drawing out money from the bank from membership deposits, but knowing what the customer wants and being able to deliver it is something that is overlooked many times.
The porn consumer behaviour seems to have spoken.. they want variety, they want lower prices, but they will still buy, just not the same package that is being pitched to them now.
Fight the shrink wrapping!