From my Fight the Blog blog:
http://www.xbiz.com/blogs/blog.php?b...id=89075#89075
discuss and share:
DVDs are dead, long live DVDs
There has been alot of talk about how DVD's will be completely dead in another year or so, replaced by digital video, etc.
While DVD's sales are down in general, I think you need to look deeper to see if online sales are up to make up the difference.
Judging by the gripes of affiliates and paysite owners, they are feeling a decline in sales just as much as the DVD side.
I see the issue that what will be down, is the concept of the full length DVD. The fast forward button on the VCR, Tivo, YouTube, etc have proven how consumers attention span has shrunk.
What I see is the potential for DVD to make a "cum back" by releasing compilation DVDs.
Look at record albums on the BillBoad Top List, for a while it was compilation CD's. The current top 100 list at billboard has 3 compilation CD's of the top 10.
Look at stores like iTunes that allow people to purchase a single track, rather than buying the whole album.
DVD's are tangible items. You can replay the content over and over.
With digital video, its in streaming or downloadable format.
The streaming video you watch one time, and can't replay. Downloadable content is good (as long as not locked up by DRM) and can have replay value, but does require downloading large files and then ultimately burning them to DVD for storage and playback.
If the consumer wants variety of video as clips, rather than a full length feature porn movie.... give it to them. Release a DVD that has the content they want.
Some would argue that shooting gonzo clips will take away from 'the art'. It's porn, the art is in how the climax comes.
As video companies move towards internet distribution, don't forget about DVD's. Offer members/consumers of the internet paysite, the ability to purchase a DVD.. but this time, don't charge $24.95/DVD.
It doesn't cost much to replicate DVD's on-demand. Create compilation versions that are clip based, and have the tangiblness to hold onto the DVD (as well as other things) in hand, rather than just as a bunch of digital files.
Alot of internet-based websites were releasing DVD's this last year and more of them were winning AVN awards.
How interesting it is to see DVD/video folks look towards the internet, while internet folks are looking towards DVD.
Fight the convergence crossroads!