The perfect business model for tube sites - open a pop on each page load, sell to many media companies for a knockdown rate (say $1 CPM to ensure the inventory is sold) and with 2 million visitors per day, the sites sees some $2 k daily from the pops alone.
Surfers would be pissed with the pop but the freeloaders can still wank4free so the traffic drop would not be horrific.
