Quote:
Originally Posted by pocketkangaroo
Kink in general. You can promote other BDSM sites out there, but they're often generic looking with oversaturated content. One thing I noticed about the BDSM market, the surfers are real educated on whats out there. You can't slip past them a cookie-cutter site.
The average member so far has stayed 2.3 months (only been pushing about 6 months). It comes out to $37.43 per member so far. Those numbers are by far some of the best I've seen of late from a paysite in such a short period of time. They do some good cross-sells between their sites that you get credit for as well.
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Absolutely correct about the BDSM surfers being not only real educated about what's out there, but also real educated in general. This is a VERY different consumer group than "vanilla porn". Our polling over the past 12 years of our members show some interesting data:
1. Income average > $100k a year;
2. Predominant number of college and post graduate educated;
3. Predominant number in advanced level careers;
4. Average age of member: 48 years old
As for conversions, bdsm surfers are VERY savvy about what to look for in the sites they join. The majority are "lifestyle" bdsm players and can smell cookie cutter wannabe sites with purchased content a mile away. These surfers are looking for the "real deal" when considering purchasing a membership.
As there are only about 8 "real bdsm" content producers with paysites on the web, surfers will tend to eventually find them and, the good news is, the retention is far above the adult industry average. Wasteland has a healthy retention rate of about 4.5 months, and a few annual members that go all the way back to 1996. Our longest term member is an elderly college professor from Iowa that joined in early 1996 and faithfully renews every year (and follows up with a friendly phone call to the staff here with his "wish list" for new shoots).
As for your observation that Kink is clocking in at around 2.3 months retention, I suspect it is much higher if you look at the big picture. They have a large variety of sites and I suspect that members go from one to the other periodically, but stay within the Kink family of sites.
Anyway, back to the topic at hand. Peter and the Kink team have built a great infrastructure and have truly raised the bar for production values for the rest of us in this bdsm marketplace. Check around some of the other similar programs and you'll see what I mean. A new gold standard has been established. The other bit of good news is that the average bdsm consumer is a member of 3 bdsm sites simultaneously (average monthly expenditure is around $100 - yes, this is an affluent consumer group!), so this opens up a lot of additional promotional opportunities for affiliates.
Cheers,
Colin at Wasteland