Quote:
Originally Posted by Jenny S.
I've been doing iPod clips with moderate success for about a year now, and am thinking about doing short movies for cell phones. I know, it's not all that big in the USA, but in Europe and Japan downloading stuff on the cell is hip, and a lot of people do it.
I haven't really gotten into detail yet, but as it looks to me you need to have several sizes and formats for several types of phones, like Nokia is using different than Sony Ericsson, etc.
Is there a way of rendering only one size and format that fits a majority of phones, or do we have to have 10-15 different variations of one and the same movie? Anybody experienced with this, (sensible) comments are highly appreciated.
BTW, we do have all CS3 software, including Device Central.
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I ain't no mobile services provider / content aggregator so I will try to push what I registered from the content producers side.
Downloading stuff on the cell phones - sounds great / realization is tougher.
Let's put aside any ways HOW to get the clips to the end customers, the best way would of course would be to have a direct agreement with the mobile operator / carrier - but that's impossible to get, so I assume in your case it would be more or less like downloads from your own web properties for mobile.
Yes, as far as was confirmed to me, there really is a huge amount of different variations with different phones and it's really the know how of those so called content aggregators (those who take on producers / format the content for delivery and have distribution agreements with mobile operators / carriers) to make sure the video will be available for every handset.
The system should actually automatically recognize the model the end customer uses and come up with a suitable solution as far as I understand.
That's for what I know, never really studied the concrete solutions. From what I can confirm, if marketed excessively mobile downloads really can bring additional revenue, but according to own experience, not from internet where there is a full screen alternative though.
The only money were made in cooperation with content aggregators and direct mobile distribution within carriers so far.
