OzMan

The answer you seek is in your question grasshopper.

I certainly don't claim to be an expert but it's not rocket science. Beyond the garden variety general seo of having relevant content and lottsa backlinks, isn't pretty much all seo about trial and error and guessing or taking someone else's word for it who has hopefully done more trial and error and therefore can give better guesses than you?

Trying something new that you thought of or copied and second guessing why it did or didn't work for you or the other guy etc etc until you scream in anguish with an unquenchable thirst for the sweetest nectar from deep within the womb of Mother Google.