Originally Posted by ADL Colin

If a candidate wants people to think of CHANGE when they think of them they need to tell the people that. Watch any Obama appearance and you will see dozens of people with "CHANGE" in huge letters on cards that people were given to hold up. In the background will be a huge banner that says "CHANGE". On the podium is a sign that says "CHANGE". On his website the first words you see are "Our time for CHANGE has come". Obama has done a great job of associating himself with CHANGE.

This is the reason people associate Obama with change. He's TELLING people he's the candidate for change.