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I own a trademarked past employer sucks domain. They tried to sue me for it and I sent a motion to dismiss sighting past cases where it was upheld that others could use theirs. Really pissed that company off.
So then I went through the trouble of setting up an account where employees could donate money to a fund. The fund payed for Google Adwords advertising for both their industry and their name. The forum grew like a mutherfucker with people posting things like, "Wow, thanks for letting me know this company is retarded. I will move on to their competitors."
I love that kind of shit.
Ohh the forum also was awesome for things like getting heads together for class action lawsuits and for customers to do the same.
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