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A better example.
John could create a software called MinusOneBit or create a company doing the same thing you do in New Jersey and engage in the same practices as you. Your rights are only for where you use the mark. He could probably even register your moniker at other forums and be allowed to use them there since you do not conduct business in those forums.
Or make an offshore company named MinusOneBit that sells hosting... lots of different ways to keep it.
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