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Those numbers are based on the program's stats. Different programs track using 1st page uniques, 2nd page raws, etc. To aggregate the data and compare apples to oranges, we simply take all the raw clicks we send to the programs in a 30 day period and the total # of joins. Understand this is averaging typically 750,000 clicks across 8 to 10 different affiliate programs. It winds up averaging from 1/300 to 1/500 off RAW clicks. We run pretty much everyone's programs. Anywhere from 25 to 50 different sites during the month. After 4 years of doing this, we know what converts and what doesn't off our traffic. That's the big difference when you buy ads from us. We'll scope out your site and figure out what is the best way to promote it. If we don't think it'll convert, wait--here's the difference, we'll actually tell you it won't convert. We'll tell you not to waste your money. How many people selling traffic do that?
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Regards,
MarcWomack.com
Internet Advertising & Outsourcing Consultant
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