OK... Let's get started on the bs known as AWE.
This "program" can't count shit - forgetting cookies or 14 day crap.
As a test, traffic was thrown at this program over a period of a few months. All traffic was monitored going to their sites and both raw and uniques are known.
Forgetting raw, on uniques they failed to count/record an average of 50% of visits flowing to them. But... and don't feel like even checking - it's far worse than 50% since this audit was only done on one of our networks - so, in fact it's most probable 20% or less uniques were recorded by AWE. (And that is definately giving AWE lots of leeway)
Now... don't care if uniques are measured if they only visit the AWE webmaster forum or whatever phoney reasons - this is utter crap for which there is NO excuse.
All other sponsor traffic is fine going thru the same monitoring system and many surprisingly accurate, but it's easy to spot bullshit sponsors and AWE sure is on that list.
So... be wary
